Audi’s North American president has dismissed GM’s Chevy Volt as a “car for idiots,” reasoning:
He is said to believe very few people will be willing to pay $40,000 for a car that competes with $25,000 sedans, and is not itself a luxury car.
“No one is going to pay a $15,000 premium for a car that competes with a (Toyota) Corolla,” he said. “So there are not enough idiots who will buy it.”
He argued that the Volt is simply “for the intellectual elite who want to show what enlightened souls they are.”
I think this guy is right. The Volt is struggling – the government is the major purchaser of the car. But that’s what we get with government subsidies: sub-par products that few want or need. Can someone remind me again why the government has chosen to provide tax credits to people who purchase the Volt? I’m sure it has nothing to do with all the lobbying funds GM has provided to the administration.